A Plant Introduction Program
       for the Mid-Atlantic and beyond......

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Mission, Vision & Goals

Vision: Expanding opportunities for the Virginia green industry through the development and promotion of superior plants for Beautiful Gardens.

Mission: To strengthen the Virginia green industry through coordinated research, evaluation, production and marketing in order to increase the quality and diversity of ornamental plants.

Goals and Objectives

  • Promotion of plants in 2009

  • Secure flow of germplasm into the program

  • Beautiful Gardens will be a nationally recognized program

  • Become financially sound

  • Simple and clear focus with a plan for implementation

  • Partners will feel interested and satisfied

  • Will have plants in nurseries across the state

  • Will have a supply of liner nurseries

  • Beautiful Gardens will be a nationally recognized program by consumers

  • Established program for developing new plants

  • Will have contractual agreements with partners

  • Have an effective organizational structure (who does what)

  • Written guidelines for committee activities

  • Committee members will be reflective of the green industry (representatives of all segments)

  • Initiate and coordinate educational activities

Click here for complete strategic plan.

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Copyright © 2010 Virginia Nurserymen's Association Horticulture Research Foundation Inc
Last modified: 9/5/10